Data for smart marketing
The sad fact is most in-house databases are pretty poor. We know this to be true because we, and our sister company MRA Research, have seen many that just aren’t up to scratch over the past 25 years.
While some are very good and justify the investment in keeping them fit for purpose, most fall short.
And, of course, databases mean different things to different functions. Sales and marketing teams need them to be accurate, up to date and complete. A rogue space or full stop can make it hard to find what you need and use the data effectively. Databases need attention – they need constant checking to make sure they are fit for purpose.
Our Databases
Our databases are constantly researched to update, validate, cleanse and maintain them by our experienced team of researchers to help you help customers grow and build their brands. We’ve been doing it for nearly 30 years and set high standards, because the better our data, the better our research.
WindowBASE is a comprehensive database of window fabricators and installers. It’s the original and longest established database in the windows industry.
StockistBASE is a comprehensive merchant database which we have maintained for our own research and marketing use for more than 25 years. Now, by request, we are making it available.
Prospect Manager is a platform that gives you direct access to research and manage the data.
Our experience
We are more than just data. We have over 25 years’ experience in the construction and home improvement industry and our flagship database, WindowBASE, has more than 14,000 records, all with a depth of information that you won’t find anywhere else.
Our methods
Our dedicated researchers constantly call every company on our databases regularly to ensure information is up to date. Information is compared to existing data and significant changes are double checked before being uploaded so it’s as accurate as possible.
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The industry
We work exclusively in the construction and home improvement sector. We have extensive experience and a wealth of knowledge about the industry, and we understand just how important data can be.
Research & marketing
Part of the MRA Group, MRA Data Services works closely with our sister companies MRA Research and MRA Marketing to provide an end-to-end marketing service to customers where required.